From Needle To Narrative:
Where Communication Creates Impact
We transform businesses from hidden needles into sought-after solutions through strategic public relations and earned media. Our boutique agency specializes in building the credible, authoritative presence that makes you visible where it matters most—in the media, in your community, and now in AI-powered search.
From Needle To Narrative:
What services do you offer?We specialize in strategic public relations that get results. Our core services include media relations that secure meaningful press placements, media training to prepare you for interviews and public appearances, crisis communications when your reputation is on the line, thought leadership development to establish you as an industry authority, and message development to uncover and craft your unique story. We also offer à la carte services for businesses that need targeted support on specific projects rather than a full PR program. Every service is built on 30+ years of journalism experience and the relationships that open doors others can't.
How do I get started?Simple — reach out for a conversation. We'll start by talking about your goals, your challenges, and what success looks like for you. From there, I'll let you know honestly whether PR is the right move right now and what approach makes the most sense for your business. No pressure, no hard sell, just a straightforward discussion about whether we're a good fit. If we are, we'll create a tailored strategy that aligns with your budget and objectives. Reach out to schedule a time to talk.
What makes you different?I spent decades as a journalist before launching Haystack PR Collective, which means I know exactly what media wants, and what makes them hit delete. Most PR firms are guessing; I'm working from experience on both sides of the pitch. Those 30 years also built relationships with journalists that can't be replicated overnight. When I reach out, editors and producers actually respond. Beyond that, we're not a cookie-cutter agency churning out generic press releases. We dig deep to find the needle-in-a-haystack message that makes your story worth telling, then leverage both traditional media relations and emerging AI-powered search strategies to ensure you're visible where it matters most. It's insider knowledge, authentic storytelling, and real results — not just promises.
Contact Us
Interested in working together? Interested in seeing our portfolio? Want to learn about Ala carte service options? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!