For more than 30 years, I've been in the business of telling stories — first as a journalist, and now as the founder of Haystack PR Collective, where I help business leaders and organizations find their needle-in-a-haystack message and turn it into media gold.

The Journey from Newsroom to Narrative Architect

My career in journalism gave me something most PR professionals don't have: decades of experience on the other side of the pitch. I know what makes editors lean forward in their chairs. I understand the difference between a story that lands on the front page and one that lands in the trash. And as technology transformed the media landscape, I realized something important, I loved being the connector, the person who could see the unique angle that business owners had never considered and help them tell their stories in ways that actually mattered.

That realization led me to launch Kelli Bloomquist Media in 2017, which has now evolved into Haystack PR Collective, a name that reflects what we do best: finding that singular, compelling message in a sea of noise and crafting it into a narrative that resonates.

What Sets Us Apart

This isn't a cookie-cutter PR firm. We don't blast generic press releases and hope something sticks. Instead, we dig deep to uncover the authentic story that makes your business noteworthy — the angle that gets journalists interested and audiences engaged.

Our clients have appeared in Vanity Fair, The New York Times, and The Wall Street Journal. They've been featured on CNBC, MSNBC, Fox News, and CBS This Morning. They've secured coverage in top-tier regional and niche media outlets across tourism, agriculture, politics, small business, and food and beverage industries.

But here's the real difference: those placements don't happen by accident. They happen because we understand both sides of the equation. We know what media wants, what they don't want, and how to position your story so they'll actually listen. And after three decades in this business, we've built relationships with journalists that open doors our clients couldn't access on their own.

Beyond Traditional PR

We're living through the biggest shift in visibility and search since Google changed everything. While other agencies are still focused solely on traditional SEO, we're helping businesses adapt to a world where AI-powered search engines rely on earned media, authoritative mentions, and genuine reputation — the very foundation of strategic public relations.

Whether you're navigating a crisis, building thought leadership, launching a new venture, or simply trying to get your story heard above the noise, Haystack Collective combines the art of storytelling with the strategy of modern media relations to create real impact.

Let's Find Your Story

Every business has a story worth telling. Most just haven't found the right angle yet. That's where we come in.

Ready to turn your needle into a narrative? Let's talk about how strategic public relations can transform your visibility, reputation, and reach.